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Enabling smarter auditing for Salesforce customers

Discover how DataBahn's Application Data Fabric enables smarter and faster analytics for CIOs and Data Teams for data-driven decision-making

Big Data Challenges
December 18, 2024
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Enabling smarter and more efficient analytics for Salesforce customers

As the world's leading customer relationship management (CRM) platform, Salesforce has revolutionized the way businesses manage customer relationships and has become indispensable for companies of all sizes. It powers 150,000 companies globally, including 80% of Fortune 500 corporations, and boasts a 21.8% market share in the CRM space - more than its four leading competitors combined. Salesforce becomes the central repository of essential and sensitive customer data, centralizing data from different sources. For many of their customers, Salesforce becomes the single source of truth for customer data, which includes critical transactional and business-critical data with significant security and compliance relevance.

Business leaders need to analyze transaction data for business analytics and dashboarding to enable data-driven decision-making across the organization. However, analyzing Salesforce data (or any other SaaS application) requires significant manual effort and places constraints on data and security engineering bandwidth.

We were able to act as an application data fabric and help a customer optimize Salesforce data analytics and auditing with DataBahn.

How DataBahn's application data fabric enables faster and more efficient real-time analytics  Read More  

Why is auditing important for Salesforce?

How are auditing capabilities used by application owners?

SaaS applications such as Salesforce have two big auditing use cases - transaction analysis for business analytics reporting and security monitoring on application access. Transaction analysis on Salesforce data is business critical and is often used to build dashboards and analytics for the C-suite to evaluate key outcomes such as sales effectiveness, demand generation, pipeline value, and potential, customer retention, customer lifetime value, etc. Aggregating data into Salesforce to track revenue generation and associated metrics, and translating them into real-time insights, drives essential data-driven decision-making and strategy for organizations. From a security perspective, it is essential to effectively manage and monitor this data and control access to it. Security teams have to monitor how these applications and the underlying data are accessed, and the prevalent AAA (Authentication, Authorization, and Accounting) framework necessitates a detailed security log and audit to protect data and proactively detect threats.

Why are native audit capabilities not enough?

While auditing capabilities are available, using them requires considerable manual effort. Data needs to be imported manually to be usable for dashboarding. Additionally, data retention windows in these applications natively are short and are not conducive for comprehensive analysis, which is required for both business analytics and security monitoring. This means that data needs to be manually exported from Salesforce or other applications (individual audit reports), cleaned up manually, and then exported to a data lake to perform analytics. Organizations can explore solutions like Databricks or Amazon Security Lake to improve visibility and data security across cloud environments.

Why is secured data retention for auditing critical?

Data stored in SaaS applications is increasingly becoming a target for malicious actors given its commercial importance. Ransomware attacks and data breaches have become more common, and a recent breach in Knowledge Bases for a major global SaaS application is a wake-up call for businesses to focus on securing the data they store in SaaS applications or export from it.

DataBahn as a solution

DataBahn acts as an application data fabric, a middleware solution. Using DataBahn, businesses can easily fork data to multiple consumers and destinations, reducing data engineering effort and ensuring that high-quality data was being sent to wherever it needed to be for both simple (storage) or higher-order functions (analytics and dashboards). With a single-click integration, DataBahn prepares SaaS application data from Salesforce or a variety of other SaaS applications - Servicenow, Okta, etc. available for business analytics and security threat detection.

Using DataBahn also helps businesses more efficiently leverage a data lake, a BI solution, or SIEM. The platform enriches data and enables transformation into different relevant formats without manual effort. Discover these and other benefits of using an Application Data Fabric to collect, manage, control, and govern data movement.

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Modern enterprises depend on a complex mesh of SaaS tools, observability agents, and data pipelines. Each integration, whether a cloud analytics SDK, IoT telemetry feed, or on–prem collector, can become a hidden entry point for attackers. In fact, recent incidents show that breaches often begin outside core systems. For example, OpenAI’s November 2025 disclosure revealed that a breach of their third party analytics vendor Mixpanel exposed customers’ names, emails and metadata. This incident wasn’t due to a flaw in OpenAI’s code at all, but to the telemetry infrastructure around it. In an age of hyperconnected services, traditional security perimeters don’t account for these “data backdoors.” The alarm bells are loud, and we urgently need to rethink supply chain security from the data layer outwards.

Why Traditional Vendor Risk Management Falls Short

Most organizations still rely on point-in-time vendor assessments and checklists. But this static approach can’t keep up with a fluid, interconnected stack. In fact, SecurityScorecard found that 88% of CISOs are concerned about supply chain cyber risk, yet many still depend on passive compliance questionnaires. As GAN Integrity notes, “historically, vendor security reviews have taken the form of long form questionnaires, manually reviewed and updated once per year.” By the time those reports are in hand, the digital environment has already shifted. Attackers exploit this lag: while defenders secure every connection, attackers “need only exploit a single vulnerability to gain access”.

Moreover, vendor programs often miss entire classes of risk. A logging agent or monitoring script installed in production seldom gets the same scrutiny as a software update, yet it has deep network access. Legacy vendor risk tools rarely monitor live data flows or telemetry health. They assume trusted integrations remain benign. This gap is dangerous: data pipelines often traverse cloud environments and cross organizational boundaries unseen. In practice, this means today’s “vendor ecosystem” is a dynamic attack surface that traditional methods simply weren’t designed to cover.

Supply Chain Breaches: Stats and Incidents

The scale of the problem is now clear. Industry data show supply chain attacks are becoming common, not rare. The 2025 Verizon Data Breach Investigations Report found that nearly 30% of breaches involved a third party, up sharply from the prior year. In a SecurityScorecard survey, over 70% of organizations reported at least one third party cybersecurity incident in the past year  and 5% saw ten or more such incidents. In other words, it’s now normal for a large enterprise to deal with multiple vendor-related breaches per year.

Highprofile cases make the point vividly. Classic examples like the 2013 Target breach (via an HVAC vendor) and 2020 SolarWinds attack demonstrate how a single compromised partner can unleash devastation. More recently, attackers trojanized a trusted desktop app in 2023: a rogue update to the 3CX telecommunications software silently delivered malware to thousands of companies. In parallel, the MOVEit Transfer breach of 2023 exploited a zero-day in a file transfer service, exposing data at over 2,500 organizations worldwide. Even web analytics are not safe: 2023’s Magecart attacks injected malicious scripts into ecommerce payment flows, skimming card data from sites like Ticketmaster and British Airways. These incidents show that trusted data pipelines and integrations are attractive targets, and that compromises can cascade through many organizations.

Taken together, the data and stories tell us: supply chain breaches are systemic. A small number of shared platforms underpin thousands of companies. When those are breached, the fallout is widespread and rapid. Static vendor reviews and checklists clearly aren’t enough.

Telemetry Pipelines as an Attack Surface

The modern enterprise is drowning in telemetry: logs, metrics, traces, and events flowing continuously from servers, cloud services, IoT devices and business apps. This “data exhaust” is meant for monitoring and analysis, but its complexity and volume make it hard to control. Telemetry streams are typically high volume, heterogeneous, and loosely governed. Importantly, they often carry sensitive material: API keys, session tokens, user IDs and even plaintext passwords can slip into logs. Because of this, a compromised observability agent or analytics SDK can give attackers unintended visibility or access into the network.

Without strict segmentation, these pipelines become free-for-all highways. Each new integration (such as installing a SaaS logging agent or opening a firewall for an APM tool)  expands the attack surface. As SecurityScorecard puts it, every vendor relationship “expands the potential attack surface”. Attackers exploit this asymmetry: defending hundreds of telemetry connectors is hard, but an attacker needs only one weak link. If a cloud logging service is misconfigured or a certificate is expired, an adversary could feed malicious data or exfiltrate sensitive logs unnoticed. Even worse, an infiltrated telemetry node can act as a beachhead: from a log agent living on a server, an attacker might move laterally into the production network if there are no micro-segmentation controls.

In short, modern telemetry pipelines can greatly amplify risk if not tightly governed. They are essentially hidden corridors through which attackers can slip. Security teams often treat telemetry as “noise,” but adversaries know it contains a wealth of context and credentials. The moment a telemetry link goes unchecked, it may become a conduit for data breaches.

Securing Telemetry with a Security Data Fabric

To counter these risks, organizations are turning to the concept of a security data fabric. Rather than an adhoc tangle of streams, a data fabric treats telemetry collection and distribution as a controlled, policy-driven network. In practice, this means inserting intelligence and governance at the edges and in - flight, rather than only at final destinations. A well implemented security data fabric can reduce supply chain risk in several ways:

  • Visibility into third - party data flows. The fabric provides full data lineage, showing exactly which events come from which sources. Every log or metric is tagged and tracked from its origin (e.g. “AWS CloudTrail from Account A”) to its destination (e.g. “SIEM”), so nothing is blind. In fact, leading security data fabrics offer full lifecycle visibility, with “silent device” alerts when an expected source stops sending data. This means you’ll immediately notice if a trusted telemetry feed goes dark (possibly due to an attacker disabling it) or if an unknown source appears.
  • Policy - driven segmentation of telemetry pipelines. Instead of a flat network where all logs mix together, a fabric enforces routing rules at the collection layer. For example, telemetry from Vendor X’s devices can be automatically isolated to a dedicated stream. DataBahn’s architecture, for instance, allows “policy-driven routing” so teams can choose that data goes only to approved sinks. This micro-segmentation ensures that even if one channel is compromised, it cannot leak data into unrelated systems. In effect, each integration is boxed to its own lane unless explicitly allowed, breaking the flat trust model.
  • Real-time masking and filtering at collection. Because the fabric processes data at the edge, it can scrub or redact sensitive content before it spreads. Inline filtering rules can drop credentials, anonymize PII, or suppress noisy events in real time. The goal is to “collect smarter” by shedding high risk data as early as possible. For instance, a context-aware policy might drop repetitive health - check pings while still preserving anomaly signals. Similarly, built -in “sensitive data detection” can tag and redact fields like account IDs or tokens on the fly. By the time data reaches the central tools, it’s already compliance safe, meaning a breach of the pipeline itself exposes far less.
  • Alerting on silent or anomalous telemetry. The fabric continuously monitors its own health and pipelines. If a particular log source stops reporting (a “silent integration”), or if volumes suddenly spike, security teams are alerted immediately. Capabilities like schema drift tracking and real-time health metrics detect when an expected data source is missing or behaving oddly. This matters because attackers will sometimes try to exfiltrate data by quietly rerouting streams; a security data fabric won’t miss that. By treating telemetry streams as security assets to be monitored, the fabric effectively adds an extra layer of detection.

Together, these capabilities transform telemetry from a liability into a defense asset. By making data flows transparent and enforceable, a security data fabric closes many of the gaps that attackers have exploited in recent breaches. Crucially, all these measures are invisible to developers: services send their telemetry as usual, but the fabric ensures it is tagged, filtered and routed correctly behind the scenes.

Actionable Takeaways: Locking Down Telemetry

In a hyperconnected architecture, securing data supply chains requires both visibility and control over every byte in motion. Here are key steps for organizations:

  • Inventory your telemetry. Map out every logging and monitoring integration, including cloud services, SaaS tools, IoT streams, etc. Know which teams and vendors publish data into your systems, and where that data goes.
  • Segment and policy-enforce every flow. Use firewalls, VPC rules or pipeline policies to isolate telemetry channels. Apply the principle of least privilege: e.g., only allow the marketing analytics service to send logs to its own analytics tool, not into the corporate data lake.
  • Filter and redact early. Wherever data is collected (at agents or brokers), enforce masking rules. Drop unnecessary fields or PII at the source. This minimizes what an attacker can steal from a compromised pipeline.
  • Monitor pipeline health continuously. Implement tooling or services that alert on anomalies in data collection (silence, surges, schema changes). Treat each data integration as a critical component in your security posture.

The rise in supply chain incidents shows that defenders must treat telemetry as a first-class security domain, not just an operational convenience. By adopting a fabric mindset, one that embeds security, governance and observability into the data infrastructure, enterprises can dramatically shrink the attack surface of their connected environment. In other words, the next time you build a new data pipeline, design it as a zero-trust corridor: assume nothing and verify everything. This shift turns sprawling telemetry into a well-guarded supply chain, rather than leaving it an open backdoor.

Modern organizations generate vast quantities of data – on the order of ~400 million terabytes per day (≈147 zettabytes per year) – yet most of this raw data ends up unused or undervalued. This “data deluge” spans web traffic, IoT sensors, cloud services and more (IoT devices alone exceeds 21 billion by 2025), overwhelming traditional analytics pipelines. At the same time, surveys show a data trust gap: 76% of companies say data-driven decisions are a top priority, but 67% admit they don’t fully trust their data. In short, while data volumes and demand for insights grow exponentially, poor quality, hidden lineage, and siloed access make data slow to use and hard to trust.

In this context, treating data as a product offers a strategic remedy. Rather than hoarding raw feeds, organizations package key datasets as managed “products” – complete with owners, documentation, interfaces and quality guarantees. Each data product is designed with its end-users (analysts, apps or ML models) in mind, just like a software product. The goal is to make data discoverable, reliable and reusable, so it delivers consistent business value over time. Below we explain this paradigm, its benefits, and the technical practices (and tools like Databahn’s Smart Edge and Data Fabric) that make it work.

What Does “Data as a Product” Mean?

Treating data as a product means applying product-management principles to data assets. Each dataset or analytic output is developed, maintained and measured as if it were a standalone product offering. This involves explicit ownership, thorough documentation, defined SLAs (quality/reliability guarantees), and intuitive access. In practice:

· Clear Ownership and Accountability: Every data product has a designated owner (or team) responsible for its accuracy, availability and usability. This prevents the “everyone and no one” problem. Owners ensure the data remains correct, resolves issues quickly, and drives continuous improvements.

· Thoughtful Design & Documentation: Data products are well-structured and user-friendly. Schema design follows conventions, fields are clearly defined, and usage guidelines are documented. Like good software, data products provide metadata (glossaries, lineage, usage examples) so consumers understand what the data represents and how to use it.

· Discoverability: A data product must be easy to find. Rather than hidden in raw tables, it’s cataloged and searchable by business terms. Teams invest in data catalogs or marketplaces so users can locate products by use case or domain (not just technical name). Semantic search, business glossaries, and lineage links help ensure relevant products surface for the right users.

· Reusability & Interoperability: Data products are packaged to be consumed by multiple teams and tools (BI dashboards, ML models, apps, etc.). They adhere to standard formats and APIs, and include provenance/lineage so they can be reliably integrated across pipelines. In other words, data products are “API-friendly” and designed for broad reuse rather than one-off scripts or spreadsheets.

· Quality and Reliability Guarantees: A true data product comes with service-level commitments: guarantees on freshness, completeness and accuracy. It includes built-in validation tests, monitoring and alerting. If data falls outside accepted ranges or pipelines break, the system raises alarms immediately. This ensures the product is dependable – “correct, up-to-date and consistent”. By treating data quality as a core feature, teams build trust: users know they can rely on the product and won’t be surprised by stale or skewed values.

Together these traits align to make data truly “productized” – discoverable, documented, owned and trusted. For example, IBM notes that in a Data-as-a-Product model each dataset should be easy to find, well-documented, interoperable with other data products and secure.

Benefits of the Data-as-a-Product Model

Shifting to this product mindset yields measurable business and operational benefits. Key gains include:

· Faster Time to Insight: When data is packaged and ready-to-use, analytics teams spend less time wrangling raw data. In fact, companies adopting data-product practices have seen use cases delivered up to 90% faster. By pre-cleaning, tagging and curating data streams, teams eliminate manual ETL work and speed delivery of reports and models. For example, mature data-product ecosystems let new analytics projects spin up in days rather than weeks because the underlying data products (sales tables, customer 360 views, device metrics, etc.) are already vetted and documented. Faster insights translate directly into agility – marketing can target trends more rapidly, fraud can be detected in real time, and product teams can A/B test features without waiting on fresh data.

· Improved Data Trust: As noted, a common problem is lack of trust. Treating data as a product instills confidence: well-governed, monitored data products reduce errors and surprises. When business users know who “owns” a dataset, and see clear documentation and lineage, they’re far more likely to rely on it for decision-making. Gartner and others have found that only a fraction of data meets quality standards, but strong data governance and observability closes that gap. Building products with documented quality checks directly addresses this issue: if an issue arises, the owner is responsible for fixing it. Over time this increases overall data trust.

· Cost Reduction: A unified data-product approach can significantly cut infrastructure and operational costs. By filtering and curating at the source, organizations avoid storing and processing redundant or low-value data. McKinsey research showing that using data products can reduce data ownership costs by around 30%. In security use cases, Data Fabric implementations have slashed event volumes by 40–70% by discarding irrelevant logs. This means smaller data warehouses, lower cloud bills, and leaner analytics pipelines. In addition, automation of data quality checks and monitoring means fewer human hours spent on firefighting – instead engineers focus on innovation.

· Cross-Team Enablement and Alignment: When data is productized, it becomes a shared asset across the business. Analysts, data scientists, operations and line-of-business teams can all consume the same trusted products, rather than building siloed copies. This promotes consistency and prevents duplicated effort. Domain-oriented ownership (akin to data mesh) means each business unit manages its own data products, but within a federated governance model, which aligns IT controls with domain agility. In practice, teams can “rent” each other’s data products: for example, a logistics team might use a sales data product to prioritize shipments, or a marketing team could use an IoT-derived telemetry product to refine targeting.

· New Revenue and Monetization Opportunities: Finally, viewing data as a product can enable monetization. Trusted, well-packaged data products can be sold or shared with partners and customers. For instance, a retail company might monetize its clean location-history product or a telecom could offer an anonymized usage dataset to advertisers. Even internally, departments can chargeback usage of premium data services. While external data sales is a complex topic, having a “product” approach to

data makes it possible in principle – one already has the “catalog, owner, license and quality” components needed for data exchanges.

In summary, the product mindset moves organizations from “find it and hope it works” to “publish it and know it works”. Insights emerge more quickly, trust in data grows, and teams can leverage shared data assets efficiently. As one industry analysis notes, productizing data leads to faster insights, stronger governance, and better alignment between data teams and business goals.

Key Implementation Practices

Building a data-product ecosystem requires disciplined processes, tooling, and culture. Below are technical pillars and best practices to implement this model:

· Data Governance & Policies: Governance is not a one-time task but continuous control over data products. This includes access controls (who can read/write each product), compliance rules (e.g. masking PII, GDPR retention policies) and stewardship workflows. Governance should be embedded in the pipeline: for example, only authorized users can subscribe to certain data products, and policies are enforced in-flight. Many organizations adopt federated governance: central data teams set standards and guardrails (for metadata management, cataloging, quality SLAs), while domain teams enforce them on their products. A modern data catalog plays a central role here, storing schemas, SLA definitions, and lineage info for every product. Automating metadata capture is key – tools should ingest schemas, lineage and usage metrics into the catalog, ensuring governance information stays up-to-date.

· Pipeline and Architecture Design: Robust pipeline architecture underpins data products. Best practices include:

  • Medallion (Layered) Architecture: Organize pipelines into Bronze/Silver/Gold layers. Raw data is ingested into a “Bronze” zone, then cleaned/standardized into “Silver”, and finally refined into high-quality “Gold” data products. This modular approach simplifies lineage (each step records transformations) and allows incremental validation at each stage. For example, IoT sensor logs (Bronze) are enriched with asset info and validated in Silver, then aggregated into a polished “device health product” in Gold.
  • Streaming & Real-Time Pipelines: Many use cases (fraud detection, monitoring, recommendation engines) demand real-time data products. Adopt streaming platforms (Kafka, Kinesis, etc.) and processing (Flink, Spark Streaming) to transform and deliver data with low latency. These in-flight pipelines should also apply schema validation and data quality checks on the fly – rejecting or quarantining bad data before it contaminates the product.
  • Decoupled, Microservice Architecture (Data Mesh): Apply data-mesh principles by decentralizing pipelines. Each domain builds and serves its own data products (with APIs or event streams), but they interoperate via common standards. Standardized APIs and schemas (data contracts) let different teams publish and subscribe to data products without tight coupling. Domain teams use a common pipeline framework (or Data Fabric layer) to plug into a unified data bus, while retaining autonomy over their product’s quality and ownership.
  • Observability & Orchestration: Use modern workflow engines (Apache Airflow, Prefect, Dagster) that provide strong observability features. These tools give you DAG-based orchestration, retry logic and real-time monitoring of jobs. They can emit metrics and logs to alerting systems when tasks fail or data lags. In addition, instrument every data product with monitoring: dashboards show data freshness, record counts, and anomalies. This “pipeline observability” ensures teams quickly detect any interruption. For example, Databahn’s Smart Edge includes built-in telemetry health monitoring and fault detection so engineers always know where data is and if it’s healthy.

· Lineage Tracking and Metadata: Centralize full data lineage for every product. Lineage captures each data product’s origin and transformations (e.g. tables joined, code versions, filters applied). This enables impact analysis (“which products use this table?”), audit trails, and debugging. For instance, if a business metric is suddenly off, lineage lets you trace back to which upstream data change caused it. Leading tools automatically capture lineage metadata during ETL jobs and streaming, and feed it into the catalog or governance plane. As IBM notes, data lineage is essential so teams “no longer wonder if a rule failed because the source data is missing or because nothing happened”.

· Data Quality & Observability: Embed quality checks throughout the pipeline. This means validating schema, detecting anomalies (e.g. volume spikes, null rates) and enforcing SLAs at ingestion time, not just at the end. Automated tests (using frameworks like Great Expectations or built-in checks) should run whenever data moves between layers. When issues arise, alert the owner via dashboards or notifications. Observability tools track data quality metrics; when thresholds are breached, pipelines can auto-correct or quarantine the output. Databahn’s approach exemplifies this: its Smart Edge runs real-time health checks on telemetry streams, guaranteeing “zero data loss or gaps” even under spikes.

· Security & Compliance: Treat security as part of the product. Encrypt sensitive data, apply masking or tokenization, and use role-based access to restrict who can consume each product. Data policies (e.g. for GDPR, HIPAA) should be enforced in transit. For example, Databahn’s platform can identify and quarantine sensitive fields in flight before data reaches a data lake. In a product mindset, compliance controls (audit logs, masking, consent flags) are packaged with the product – users see a governance tag and know its privacy level upfront.

· Continuous Improvement and Lifecycle Management: Finally, a data product is not “set and forget.” It should have a lifecycle: owners gather user feedback, add features (new fields, higher performance), and retire the product when it no longer adds value. Built-in metrics help decide when a product should evolve or be sunset. This prevents “data debt” where stale tables linger unused.

These implementation practices ensure data products are high-quality and maintainable. They also mirror practices from modern DevOps and data-mesh teams – only with data itself treated as the first-class entity.

Conclusion

Adopting a “data as a product” model is a strategic shift. It requires cultural change (breaking down silos, instilling accountability) and investment in the right processes and tools. But the payoffs are significant: drastically faster analytics, higher trust in data, lower costs, and the ability to scale data-driven innovation across teams.

In many enterprises today, a wealth of security telemetry sits locked away in engineering-centric systems. Only the SIEM engineers or data teams can directly query raw logs, leaving other stakeholders waiting in line for reports or context. Bringing security data to business users – whether they are threat hunters, compliance auditors, or CISOs needing quick insights – can dramatically improve decision-making. But unlocking data access broadly isn’t as simple as opening the floodgates. It must be done without compromising data integrity, compliance, or cost. In this post, we explore how security and IT organizations can democratize analytics and make telemetry accessible beyond just engineers, all while enforcing quality guardrails and governance.

The Challenge: Data Silos and Hidden Telemetry

Despite collecting more security data than ever, organizations often struggle to make it useful beyond a few expert users. Several barriers block broader access:

  • Data Silos: Logs and telemetry are fragmented across SIEMs, data lakes, cloud platforms, and individual tools. Different teams “own” different data, and there’s no unified view. Siloed data means business users can’t easily get a complete picture – they have to request data from various gatekeepers. This fragmentation has grown as telemetry volume explodes ~30% annually, doubling roughly every three years. The result is skyrocketing costs and blind spots in visibility.
  • Lack of Context and Consistency: Raw logs are cryptic and inconsistent. Each source (firewalls, endpoints, cloud apps) emits data in its own format. Without normalization or enrichment, a non-engineer cannot readily interpret, correlate, or use the data. Indeed, surveys suggest fewer than 40% of collected logs provide real investigative value – the rest is noise or duplicated information that clutters analysis.
  • Manual Normalization & Integration Effort: Today, integrating a new data source or making data useable often requires painful manual mapping and cleaning. Teams wrangle with field name mismatches and inconsistent schemas. This slows down onboarding of new telemetry – some organizations report that adding new log sources is slow and resource-intensive due to normalization burdens and SIEM license limits. The result is delays (weeks or months) before business users or new teams can actually leverage fresh data.
  • Cost and Compliance Fears: Opening access broadly can trigger concerns about cost overruns or compliance violations. Traditional SIEM pricing models charge per byte ingested, so sharing more data with more users often meant paying more or straining licenses. It’s not uncommon for SIEM bills to run into millions of dollars. To cope, some SOCs turn off “noisy” data sources (like detailed firewall or DNS logs) to save money. This trade-off leaves dangerous visibility gaps. Furthermore, letting many users access sensitive telemetry raises compliance questions: could someone see regulated personal data they shouldn’t? Could copies of data sprawl in unsecured areas? These worries make leaders reluctant to fully democratize access.

In short, security data often remains an engineer’s asset, not an enterprise asset. But the cost of this status quo is high: valuable insights stay trapped, analysts waste time on data plumbing rather than hunting threats, and decisions get made with partial information. The good news is that forward-thinking teams are realizing it doesn’t have to be this way.

Why Broader Access Matters for Security Teams

Enabling a wider range of internal users to access telemetry and security data – with proper controls – can significantly enhance security operations and business outcomes:

  • Faster, Deeper Threat Hunting: When seasoned analysts and threat hunters (even those outside the core engineering team) can freely explore high-quality log data, they uncover patterns and threats that canned dashboards miss. Democratized access means hunts aren’t bottlenecked by data engineering tasks – hunters spend their time investigating, not waiting for data. Organizations using modern pipelines report 40% faster threat detection and response on average, simply because analysts aren’t drowning in irrelevant alerts or struggling to retrieve data.
  • Audit Readiness & Compliance Reporting: Compliance and audit teams often need to sift through historical logs to demonstrate controls (e.g. proving that every access to a payroll system was logged and reviewed). Giving these teams controlled access to structured telemetry can cut weeks off audit preparation. Instead of ad-hoc data pulls, auditors can self-serve standardized reports. This is crucial as data retention requirements grow – many enterprises must retain logs for a year or more. With democratized data (and the right guardrails), fulfilling an auditor’s request becomes a quick query, not a fire drill.
  • Informed Executive Decision-Making: CISOs and business leaders are increasingly data-driven. They want metrics like “How many high-severity alerts did we triage last quarter?”, “Where are our visibility gaps?”, or “What’s our log volume trend and cost projection?” on demand. If security data is readily accessible and comprehensible (not just locked in engineering tools), executives can get these answers in hours instead of waiting for a monthly report. This leads to more agile strategy adjustments – for example, reallocating budget based on real telemetry usage or quickly justifying investments by showing how data volumes (and thus SIEM costs) are trending upward 18%+ year-over-year.
  • Collaboration Across Teams: Security issues touch many parts of the business. Fraud teams might want to analyze login telemetry; IT ops teams might need security event data to troubleshoot outages. Democratized data – delivered in a consistent, easy-to-query form – becomes a lingua franca across teams. Everyone speaks from the same data, reducing miscommunication. It also empowers “citizen analysts” in various departments to run their own queries (within permitted bounds), alleviating burden on the central engineering team.

In essence, making security telemetry accessible beyond engineers turns data into a strategic asset. It ensures that those who need insights can get them, and it fosters a culture where decisions are based on evidence from real security data. However, to achieve this utopia, we must address the very real concerns around quality, governance, and cost.

Breaking Barriers with a Security Data Pipeline Approach

How can organizations enable broad data access without creating chaos? The answer lies in building a foundation that prepares and governs telemetry at the data layer – often called a security data pipeline or security data fabric. Platforms like Databahn’s take the approach of sitting between sources and users (or tools), automatically handling the heavy lifting of data engineering so that business users get clean, relevant, and compliant data by default. Key capabilities include:

  • Automated Parsing and Normalization: A modern pipeline will auto-parse logs and align them to a common schema or data model (such as OCSF or CIM) as they stream in. This eliminates the manual mapping for each new source. For example, whether an event came from AWS or an on-prem firewall, the pipeline can normalize fields (IP addresses, user IDs, timestamps) into a consistent structure. Smart normalization ensures data is usable out-of-the-box by any analyst or tool. It also means if schemas change unexpectedly, the system detects it and adjusts – preventing downstream breakages. (In fact, schema drift tracking is a built-in feature: the pipeline flags if a log format changes or new fields appear, preserving consistency.)
  • Contextual Enrichment: To make data meaningful to a broader audience, pipelines enrich raw events with context before they reach users. This might include adding asset details (hostname, owner), geolocation for IPs, or tagging events with a MITRE ATT&CK technique. By inserting context at ingestion, the data presented to a business user is more self-explanatory and useful. Enrichment also boosts detection. For instance, adding threat intelligence or user role info to logs gives analysts richer information to spot malicious activity. All of this happens automatically in an intelligent data pipeline, rather than through ad-hoc scripts after the fact.
  • Unified Telemetry Repository: Instead of scattering data across silos, a security data fabric centralizes collection and routing. Think of it as one pipeline feeding multiple destinations – SIEM, data lake, analytics tools – based on need. This unification breaks down silos and ensures everyone is working from the same high-quality data. It also decouples data from any single tool. Teams can query telemetry directly in the pipeline’s data store or a lake, without always going through the SIEM UI. This eliminates vendor lock-in and gives business users flexible access to data without needing proprietary query languages.
  • Prebuilt Filtering & Volume Reduction: A critical guardrail for both cost and noise control is the ability to filter out low-value data before it hits expensive storage. Advanced pipelines come with libraries of rules (and AI models) to automatically drop or down sample verbose events like heartbeats, debug logs, or duplicates. In practice, organizations can reduce log volumes by 45% or more using out-of-the-box filters, and customize rules further for their environment. This volume control is transformative: it cuts costs and makes data sets leaner for business users to analyze. For example, one company achieved a 60% reduction in log volume within 2 weeks, which saved about $300,000 per year in SIEM licensing and another $50,000 in storage costs by eliminating redundant data. Volume reduction not only slashes bills; it also means users aren’t wading through oceans of noise to find meaningful signals.
  • Telemetry Health and Lineage Tracking: To safely open data access, you need confidence in data integrity. Leading platforms provide end-to-end observability of the data pipeline – every event is tracked from ingestion to delivery. This includes monitoring source health: if a data source stops sending logs or significantly drops in volume, the system raises a silent source alert. These silent device or source alerts ensure that business users aren’t unknowingly analyzing stale data; the team will know immediately if, say, a critical sensor went dark. Pipelines also perform data quality checks (flagging malformed records, missing fields, or time sync issues) to maintain a high-integrity dataset. A comprehensive data lineage is recorded for compliance, one can audit exactly how an event moved and was transformed through the pipeline. This builds trust in the data. When a compliance officer queries logs, they have assurance of the chain of custody and that all data is accounted for.
  • Governance and Security Controls: A “democratized” data platform must still enforce who can see what. Modern security data fabrics integrate with role-based access control and masking policies. For instance, one can mask sensitive fields (like PII) on certain data for general business users, while allowing authorized investigators to see full details. They also support data tiering – keeping critical, frequently used data in a hot, quickly accessible store, while archiving less-used data to cheaper storage. This ensures cost-effective compliance: everything is retained as needed, but not everything burdens your high-performance tier. In practice, such tiering and routing can reduce SIEM ingestion footprints by 50% or more without losing any data. Crucially, governance features mean you can open up access confidently and every user’s access can be scoped with every query is logged.

By implementing these capabilities, security and IT organizations turn their telemetry into a well-governed, self-service analytics layer. The effect is dramatic. Teams that have adopted security data pipeline platforms see outcomes like: 70–80% less data volume (with no loss of signal), 50%+ lower SIEM costs, and far faster onboarding of new data sources. In one case, a financial firm was able to onboard new logs 70% faster and cut $390K from annual SIEM spend after deploying an intelligent pipeline. Another enterprise shrunk its daily ingest by 80%, saving roughly $295K per year on SIEM licensing. These real-world gains show that simplifying and controlling data upstream has both operational and financial rewards.

The Importance of Quality and Guardrails

While “data democratization” is a worthy goal, it must be paired with strong guardrails. Free access to bad or uncontrolled data helps no one. To responsibly broaden data access, consider these critical safeguards (baked into the platform or process):

  • Data Quality Validation: Ensure that only high-quality, parsed and complete data is presented to end users. Automated checks should catch corrupt logs, enforce schema standards, and flag anomalies. For example, if a log source starts spitting out gibberish due to a bug, the pipeline can quarantine those events. Quality issues that might go unnoticed in a manual process (or be discovered much later in analysis) are surfaced early. High-quality, normalized telemetry means business users trust the data – they’re more likely to use data if they aren’t constantly encountering errors or inconsistencies.
  • Schema Drift Detection: As mentioned, if a data source changes its format or a new log type appears, it can silently break queries and dashboards. A guardrail here is automated drift detection: the moment an unexpected field or format shows up, the system alerts and can even adapt mappings. This proactive approach prevents downstream users from being blindsided by missing or misaligned data. It’s akin to having an early warning system for data changes. Keeping schemas consistent is vital for long-term democratization, because it ensures today’s reports remain accurate tomorrow.
  • Silent Source (Noisy Device) Alerts: If a critical log source stops reporting (or significantly drops in volume), that’s a silent failure that could skew analyses. Modern telemetry governance includes monitoring each source’s heartbeat. If a source goes quiet beyond a threshold, it triggers an alert. For instance, if an important application’s logs have ceased, the SOC knows immediately and can investigate or inform users that data might be incomplete. This guardrail prevents false confidence in data completeness.
  • Lineage and Audit Trails: With more users accessing data, you need an audit trail of who accessed what and how data has been transformed. Comprehensive lineage and audit logging ensures that any question of data usage can be answered. For compliance reporting, you can demonstrate exactly how an event flowed from ingestion to a report – satisfying regulators that data is handled properly. Lineage also helps debugging: if a user finds an odd data point, engineers can trace its origin and transformations to validate it.
  • Security and Privacy Controls: Data democratization should not equate to free-for-all access. Implement role-based access so that users only see data relevant to their role or region. Use tokenization or masking for sensitive fields. For example, an analyst might see a user’s ID but not their full personal details unless authorized. Also, leverage encryption and strong authentication on the platform holding this telemetry. Essentially, treat your internal data platform with the same rigor as a production system – because it is one. This way, you reap the benefits of open access safely, without violating privacy or compliance rules.
  • Cost Governance (Tiering & Retention): Finally, keep cost optics in check by tiering data and setting retention appropriate to each data type. Not all logs need 1-year expensive retention in the SIEM. A governance policy might keep 30 days of high-signal data in the SIEM, send three months of medium-tier data to a cloud data lake, and archive a year or more in cold storage. Users should still be able to query across these tiers (transparently if possible), but the organization isn’t paying top dollar for every byte. As noted earlier, enterprises that aggressively tier and filter data can cut their hot storage footprints by at least half. That means democratization doesn’t blow up the budget – it optimizes it by aligning spend with value.

With these guardrails in place, opening up data access is no longer a risky proposition. It becomes a managed process of empowering users while maintaining control. Think of it like opening more lanes on a highway but also adding speed limits, guardrails, and clear signage – you get more traffic flow, safely.

Conclusion: Responsible Data Democratization – What to Prioritize

Expanding access to security telemetry unlocks meaningful operational value, but it requires structured execution. Begin by defining a common schema and governance process to maintain data consistency. Strengthen upstream data engineering so telemetry arrives parsed, enriched, and normalized, reducing manual overhead and improving analyst readiness. Use data tiering and routing to control storage costs and optimize performance across SIEM, data lakes, and downstream analytics.

Treat the pipeline as a product with full observability, ensuring issues in data flow or parsing are identified early. Apply role-based access controls and privacy safeguards to balance accessibility with compliance requirements. Finally, invest in user training and provide standardized queries and dashboards so teams can derive insights responsibly and efficiently.

With these priorities in place, organizations can broaden access to security data while preserving integrity, governance, and cost-efficiency – enabling faster decisions and more effective threat detection across the enterprise.

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